Hello,
I am Maria Velez Florez. I am a Product Designer from the Universidad De Los Andes in Colombia. I complemented my studies with two minor degrees on Entrepreneurship and Textile Design.
Throughout my career I have focused my work methodology on Design Thinking, which has guaranteed innovation and quality in every step of my creative process. I believe that the key to being an excellent professional is in teamwork, communication and punctuality.
This is me, the swimsuit I'm wearing is my creation for the BOLG Swimwear brand. I made watercolor paintings of national flora of the Colombian landscape. I created the design of the swimwear, made patterns to print on the textile that were then sewn made by Colombian woman's hands.
From an early age I have had great interest in the individual responsibility we have towards diverse communities and the environment. When studying design I fell in love with sustainability, recognizing that through disruptive professional practice we can generate changes necessary to reverse and repair environmental impact.
Science
Both the scientific method and design thinking fulfill a parallel function. Through arduous research and field study, innovative and efficient results can be achieved.
Sustainability
Our ecosystems are disappearing due to excessive exploitation of resources. It is everyone's responsibility to guarantee the creation of new processes to mitigate the environmental repercussions that are occurring globally.
Empathy
When talking about empathy and society, it must be clarified that it is a transversal theme. I am passionate about delving deeper, from my skills as a designer, into everything that is linked to Women's Rights, Race and Gender-diverse communities.
